Rachel – a globally famous YouTuber with a cheerful image, sweet voice and entertaining content aimed at children – is caught up in a serious ethical scandal when she is accused of exploiting the tragic situation of children in Gaza to polish her name and increase interactions for her channel.

Specifically, in a series of recent videos posted on YouTube and TikTok, Rachel appears with emotional images, crying about the pain of Palestinian children, accompanied by close-up shots of injured children, crying or living in ruins. These videos quickly went viral, attracting millions of views, comments and shares. However, many internet users have pointed out that some of the images in Rachel’s videos were edited from real-life reports that she does not own the copyright to, and there has never been any evidence that she directly went to Gaza or provided humanitarian support there.

What’s even more outrageous is that the clips are accompanied by Rachel’s distressed expression, along with links to pages selling products, advertising or calling for donations to her “peace education program” – a program that currently has no transparent financial records or actual operations.

An independent journalist investigated and said:

“There is no evidence that any donations have reached children in Gaza. On the contrary, all signs point to Rachel exploiting public sentiment for personal gain through advertising and purchasing her own branded products.”

The online community is divided in its reactions. Some former loyal fans of Rachel feel betrayed, saying that using images of children in war zones to attract sympathy is inhumane and offensive. Meanwhile, a small group of people still defend her, saying that at least she has helped raise global awareness of the situation in Gaza, even though she did not directly intervene.

However, many media and human rights experts have criticized Rachel’s actions as “whitewashing her personal image with the pain of others”, especially children who have no voice and are not protected in war environments.

Currently, Rachel has not made an official response to the growing wave of criticism. Many child protection organizations are asking YouTube to investigate and remove content that is considered “commercial exploitation of children” from her platform.

This scandal not only affects Rachel’s reputation but also raises a burning question: Is today’s social media going too far in profiting from humanitarian tragedies? And who will stand up to protect the privacy and dignity of defenseless children in the era of “like & share”?