When Justin Bieber, the Canadian pop sensation, caught sight of Rolls-Royce’s awe-inspiring and exclusive 103EX concept, he knew he couldn’t settle for anything less – he had to make it his own.
The catch? Rolls-Royce had no intention of putting it up for sale. But as the saying goes, where there’s a will, there’s a way.
Armed with his limitless resources, Bieber took the path of those who can afford to dream big – he commissioned his very own rendition of the futuristic masterpiece, drawing inspiration from the striking 103EX.
Despite their extensive experience in crafting automotive works of art, the CEO and founder of West Coast Customs, Ryan Friedlinghaus, admitted that Bieber’s vision truly tested “the boundaries of the possible”.
To bring this vision to life, Friedlinghaus and his team commenced their work with a standard Rolls-Royce Wraith, which they ingeniously altered by reducing its length by 203mm and widening it by an astonishing 304mm.
The musical maestro within Bieber was also taken into consideration. A cutting-edge audio system was meticulously integrated, offering an auditory experience that would make him feel as if he were within the confines of a recording studio, even when commanding the road.
The culmination of this remarkable project spanned an impressive three years. When Bieber finally laid eyes on the finished masterpiece, aptly christened ‘Uriel’, words failed him. The grandeur and precision of the creation left him truly speechless.
Chad Utt, the operations manager at West Coast Customs, expressed the team’s sentiment, exclaiming, “This creation is mind-boggling, perhaps the most monumental project we’ve ever embarked upon in the automotive realm.”
Given the magnitude of the customization and Bieber’s penchant for luxury, a seven-figure price tag for the final creation would hardly be surprising. But for ‘The Bieb’, affordability is unlikely to pose any concern.