Taylor Swift’s $Billion merch machine mobilised with range of products

Taylor Swift officially dropped The Tortured Poets Department on Friday – her hotly-anticipated 11th studio album.

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The Bad Blood songstress, 34 also mobilised her $Billion merch machine, releasing a range of products along with a vinyl version of her new album.

Taylor – who recently teased a ‘timetable’ to her fans ahead of the LP’s release – is selling a wide variety of branded wares directly from her website.

Items available include TTPS clothing, gold-plated jewellery, baseball caps and a display case for those purchasing the vinyl version of her latest musical offering.

Read on to find out more about all of The Tortured Poets Department products, which Taylor has released…

Taylor Swift, 34, mobilised her $Billion merch machine as she officially dropped The Tortured Poets Department on Friday – her hotly-anticipated 11th studio album (Pictured in November)

The Bad Blood songstress has released a range of products along with a vinyl version of her new album (Pictured: The Tortured Poets Department White T-Shirt – $35.00)

Taylor is selling a wide variety of branded wares directly from her website (Pictured: The Tortured Poets Department Beige Hoodie – $75.00)

Items available include TTPS clothing, gold-plated jewellery, baseball caps and a vinyl display case (Pictured: The Tortured Poets Department Beige Sweatpants – $65.00)

The Tortured Poets Department White T-Shirt – $35.00

White t-shirt featuring “TTPD” album logo and “The Tortured Poets Department” printed on front left chest with photo of Taylor Swift and “TTPD” album logo printed on back.

The Tortured Poets Department Beige Hoodie – $75.00

Parchment beige hoodie with front pocket featuring embossed “TTPD” album logo on front. Standard fit. 100% cotton.

The Tortured Poets Department Beige Sweatpants – $65.00

Parchment beige sweatpants featuring “TTPD” album logo printed on wearer’s left leg and “The Tortured Poets Department” printed down wearer’s right leg. Drawstring waist and side pockets. Standard fit. 100% cotton.

The Tortured Poets Department Gray Hoodie – $75.00

Smoke gray hoodie with front pocket featuring “The Tortured Poets Department” printed on front, “TTPD” album logo printed on wearer’s right sleeve, and photo of Taylor Swift, album tracklist, “TTPD” album logo and “Taylor Swift” printed on back. Standard fit. 100% cotton.

The Tortured Poets Department Crewneck Sweater – $65.00

Ghosted white crewneck sweater featuring parchment beige contrast striped ribbing at collar, waist, and wrists with “TTPD” album logo and “The Tortured Poets Department” printed on wearer’s front left chest. Oversized fit. 80% cotton, 20% polyester.

The Tortured Poets Department Gray Hoodie – $75.00

The Tortured Poets Department Crewneck Sweater – $65.00

The Tortured Poets Department Black Crewneck – $65.00

The Tortured Poets Department Black Shorts – $45.00

The Tortured Poets Department Black Crewneck – $65.00

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Ink black crewneck featuring gray “TTPD” album logo and “The Tortured Poets Department” printed on front and photo of Taylor Swift printed on back. Standard fit. 100% cotton.

The Tortured Poets Department Black Shorts – $45.00

Ink black sweat shorts featuring gray “TTPD” album logo and “The Tortured Poets Department” printed on wearer’s left leg. Drawstring waist and side pockets.

The Tortured Poets Department Black Jacket & 2 Patch Set Bundle – $95.00

Ink black collared jacket featuring front zip with “The Tortured Poets Department” embroidered on front left chest and “All’s Fair In Love And Poetry” embroidered on back with snaps at both wrists. Includes set of two patches (“TTPD” album logo patch and typewriter design patch). Please note, this product does not include any additional patches. Standard fit. 65% polyester, 35% cotton.

The Tortured Poets Department Gray Dad Hat – $30.00

Smoke gray hat featuring “The Tortured Poets Department” embroidered on front and “TTPD” album logo embroidered on back. Adjustable back closure. 100% cotton.

The Tortured Poets Department Black Jacket & 2 Patch Set Bundle – $95.00

The Tortured Poets Department Gray Dad Hat – $30.00

The Tortured Poets Department Bracelet – $40.00

Gold-plated chain link bracelet featuring “TTPD” album logo and hook closure. Comes with cotton/poly cinch bag featuring “TTPD” album logo printed on front. Stainless steel, electroplated 18k gold. Pendant: 25x12mm. Chain width: 8mm. Size S/M: 7.5″ in length. Size L/XL: 8.5″ in length.

The Tortured Poets Department Necklace – $35.00

Gold-plated necklace featuring “TTPD” album logo charm, adjustable back closure, and small charm with “Taylor Swift” engraved at clasp. Comes with cotton/poly cinch bag featuring “TTPD” album logo printed on front. Stainless steel, electroplated 18k gold. Pendant: 20mm x 9.8mm. Chain length: 19″ + 3″ extender.

The Tortured Poets Department Earrings – $25.00

Set of 2 gold-plated “TTPD” album logo earrings. Comes with cotton/poly cinch bag featuring “TTPD” album logo printed on front. Stainless steel, electroplated 18k gold. 10mm x 4.9mm.

The Tortured Poets Department Ring- $35.00

Gold-plated ring featuring “TTPD” album logo engraved on top and “Taylor Swift” engraved along the inside. Comes with cotton/poly cinch bag featuring “TTPD” album logo printed on front. Stainless steel, electroplated 18k gold. Top: 10mm wide. Band: 1.4mm wide.

The Tortured Poets Department Bracelet – $40.00

The Tortured Poets Department Necklace – $35.00

The Tortured Poets Department Earrings – $25.00

The Tortured Poets Department Ring- $35.00

The Tortured Poets Department Vinyl + Bonus Track “The Manuscript” – $34.99

16 Tracks + Bonus Track “The Manuscript”. Collectible 24-page book-bound jacket with three replicas of Taylor Swift’s handwritten lyrics unique to this vinyl and never-before-seen photos. 2 Ghosted White vinyl discs. Collectible album sleeves including never-before-seen photos.

The Tortured Poets Department Vinyl Display Case – $45.00

Black vinyl display case featuring metallic silver double line border design, “TTPD” album logo, and “The Tortured Poets Department” embossed on front with “TTPD” album logo, line design, and “Taylor Swift” embossed on side and “©2024 Taylor Swift” with metallic silver double line border design embossed on back. Vinyl display case size: 13.25″ x 12.6″ x 2.15″. Holds 4 Vinyls. Vinyls not included.

The Tortured Poets Department Vinyl + Bonus Track “The Manuscript” – $34.99

The Tortured Poets Department Vinyl Display Case – $45.00

Fortnight (feat. Post Malone)

A tuneful duet with Post Malone and a song seemingly about a two-week fling. The slow, electronic rhythms set the early tone.

The Tortured Poets Department

Another shimmering melody, and lyrics which suggest that Taylor, modestly, doesn’t see herself at the top table of tortured poets: ‘You’re not Dylan Thomas, and I’m not Patti Smith.’

My Boy Only Breaks His Favorite Toys

Written solely by Swift, this song’s dense electronic hum adds forceful notes. ‘Once I fix me, he’s gonna miss me,’ she vows.

Down Bad

‘Everything comes out teenage petulance,’ sings Taylor as she bitterly surveys the fallout from an old relationship.

So Long, London

The first track to be written with The National’s Aaron Dessner brings a change of pace, with a lovely, choral intro. ‘So long, London, you’ll find someone,’ sings Taylor.

This is her first new album since the end of her six-year relationship with British actor Joe Alwyn and, while she doesn’t mention Alwyn by name, speculation will be rife that tracks such as So Long, London are about him. Pictured together in 2019

But Daddy I Love Him

‘I know he’s crazy, but he’s the one I want,’ sings Swift, showing wry humour as she admits to falling for the bad boys. Produced, with real brightness, by Dessner.

Fresh Out The Slammer

Finger-picked acoustic guitar adds folky notes reminiscent of lockdown albums Folklore and Evermore.

Florida!!! (feat. Florence + The Machine)

An album highlight, this theatrical duet with London singer Florence Welch is an uplifting song of escape – from small-town life and a bad romance.

Guilty As Sin?

A tale of unrequited love, and a superb slice of 1980s-style soft rock. It even mentions The Downtown Lights, a 1989 single by Scottish band The Blue Nile.

Who’s Afraid Of Little Old Me?

Big drums, a dramatic arrangement, and more dry humour in another song penned solely by Swift. ‘You wouldn’t last an hour in the asylum where they raised me,’ she snarls.

I Can Fix Him (No Really I Can)

A moody, stripped-down number worthy of Lana Del Rey, who has also worked extensively with the song’s producer, Jack Antonoff.

The Alchemy: Sporting metaphors aplenty suggest a track inspired by the singer’s current boyfriend, American football star Travis Kelce. Pictured at Coachella this week

loml

‘You said I’m the love of your life,’ sings Taylor on this warm, resonant piano ballad. In a smart twist, the ‘loml’ ultimately becomes ‘the loss of my life’.

I Can Do It With A Broken Heart

More 1980s influences on an electronic pop track that sees Taylor vowing to remain a trouper, despite any romantic strife.

The Smallest Man Who Ever Lived

‘You didn’t measure up in any measure of a man,’ sings a disdainful Swift on a melodramatic ballad.

The Alchemy

Sporting metaphors aplenty suggest a track inspired by the singer’s current boyfriend, American football star Travis Kelce. ‘When I touch down, call the amateurs and cut them from the team,’ she sings.

Clara Bow

It’s tempting to think Taylor sees something of herself in a closing track inspired by an American actress of the 1920s who lived her life in the Hollywood goldfish bowl.

The Black Dog

Taylor refers to a bar in Vauxhall, London, The Black Dog that she notices her ex going to one night after he forgot to stop sharing his location.

She suggests her ex is going there to meet a new woman and sings: ‘I move through the world with a heart broken. My longings stay unspoken, and I may never open up the way I did for you.’